Regularly posting articles is one of the best ways to improve the conversion rates on your website. A well-written and properly formatted article provides the reader with the information that they are looking for and also ranks well on the SERPs. This means that your target audience will easily find your content, and rightly setting you up with everything that you need to drive them down the sales funnel.
Article writing is different from blog writing and the perfect article should be informative and fact-based. An article should be also be edited, devoid of any typos, and have a good flow to keep the reader engaged.